Hire a professional photographer preferably with experience photographing homes and architecture , or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.
There are tons of great resources that provide in-depth detail about real estate photography — this guide from Digital Photography School is helpful so long as you have some basic photography experience under you belt already. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.
Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers. Consider outsourcing a quality animated video for your real estate businesses. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality.
Achieve Property With Mark Kelman
You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted. Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area. Tech-savvy consumers spend tons of time on their mobile devices. Even better, consider creating a mobile app that potential buyers can use to review listings.
Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream home hopefully without a resident evil witch.
If they first attended an open house with you, send them an email detailing other nearby houses on the market. Deliver content that will help your clients take the appropriate next step, depending on where they are in their journey. Google My Business is the latest in Google location-based pages.
Trust me, this one is a no-brainer. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes. Utilize emotional storytelling with compelling copy and powerful visual elements. Humans respond to stories — tell a good one and clients will flock to you.
3 Property Managers Share Their Secrets to Success
If you feel comfortable enough, hosting a webinar can be a great way to garner attention for your business. Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website! Here are some more tips on putting together a great webinar. With organic reach dwindling on many popular social networks like Facebook, paid Facebook ads are often the most effective way to get in front of clients. Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active in.
Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand.
See if you can write a column or feature for local publications. Instead, try to showcase your knowledge. Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic seminar about the basics of home buying and mortgages. Users want you to share some of your knowledge for free before investing time and money in you.
A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. Branding is your buddy — that means pens, drink koozies, and all those other freebies people love. Give out some branded goodies at local festivals and events to spread your brand.
Property Finder Service
Developing relationships with other local businesses will be key for your real estate marketing efforts. See if you can get local breakfast joints to let you buy them a set of new coffee mugs with your logo on them, or buy a place on their paper placemat setting.
Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients.
Step 3—Expand the Conversation In Step 3, you bring the rest of the family into the discussion, beginning with one-on-one conversations about your vision and goals for the property and the family. Depending on what you hear, you might want to go back to Step 2 and look at things in a new light. You might choose a different option then, or after reconsidering, you might reaffirm your first choice.
Whichever the result, next you hold a family meeting.
7 steps to success
This gives everyone a chance to hear your thoughts about the future of the land and lets everyone else in the family share what they would like to see happen with it. The goal of Step 3 is to determine whether the family has the capacity and desire to help you accomplish your vision, and to provide a mechanism for family members to share their passion and vision for the property with you. Step 5—Create an Estate Plan Step 5 is to create an estate plan. This is where you will work with your advisors to draft a set of legal documents that will support your succession plan.
These documents will establish how the land will be owned and also cover tax planning.
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It's important to help your family establish their own connections to theland. Getting the family out onto the land on a regular basis is one way for them to discover what the property means to them. Our tip sheet has more ideas.